Angel Reynolds, a woman that fiercely loves God, people, and trap music!
She’s a Cardi B rapping, afro-rocking, fashion loving, and free-spirited individual— that’s fiercely compassionate, extremely personable and incredibly outgoing. A recent college graduate from Eastern Michigan University with a Bachelors of Arts in Public Relations and Communications. Angel is the owner and founder of TheSavedChic, a Christian apparel brand that represents the bold, fierce, rare and wise woman. Her mission is to encourage and inspire women to embrace their individuality while upholding the standard for Christ.
Angel is a Christian creative, fueled by a millennial mindset with a burning desire to make an impact in this generation. Along with her faith and determination, she believes that anything is possible if you’re willing to put in the WERK and keep God first!
1. What was the inspiration behind starting your business/organization?
It was a two-fold thing, my upbringing in the church and me remaining sexually pure until marriage inspired me to start my brand, TheSavedChic. I grew up in a traditional Pentecostal church where “holiness” was always the motto. Women were expected to wear long skirts, minimum makeup, stockings, etc., but then there was me—the complete opposite of it all! If I had to put a description to who I am, I would be the “Christian Solange” maybe even Erykah Badu—just a free spirited individual, that wore a fro, loud colors, and 4-inch heels faithfully to church. And I HATED stockings!! They were so uncomfortable and not trendy lol!
However, I wanted to show that, your relationship with God isn’t reflected in appearances, its reflected from your heart. I could still love God with all my heart, and not wear stockings and a long skirt. So, I always felt like I never fit in the traditional church setting/expectation, even though I was fully confident in who I was! So, TheSavedChic was birthed out of a place of my own experience, I wanted to encourage women to embrace who they truly were and be confident doing so while also upholding the standard for God. In a world of comparison, I wanted to encourage women to be the difference and except their individuality. So when I created TheSavedChic, I created it with the rare girl in mind that’s often overlooked, the fierce chic that knows who she is and WHOSE she is, the bold woman that fiercely loves God and refuses to settle for anything less than what she deserves, and the wise woman whose value is far above rubies!
2. What products or services does your business provide and who benefits from it?
We are t-shirt based brand, our target audience is women between the ages of 18-34 typically. But of course, we want to reach everyone, young to seasoned!
3. Where is your business located?
We are an e-commerce business based in Detroit, MI.
4. What are some of the marketing techniques that you’ve taken to bring awareness and visibility to your brand?
Interesting enough, I’m learning as I go to which marketing techniques works the best for TheSavedChic. Our main platform for marketing is social media via Instagram and Facebook. However, the most monumental moment for our business was being featured on “The Book of John Gray,” a reality show that’s on Oprah’s network. I still remember the day, business blew up overnight for us. So from that moment I had to learn how to capitalize on the exposure in order to continue to grow the brand. Reaching out to influencers have been a great marketing technique for us as well.
5. What motivates you to keep going?
Purpose! Knowing that TheSavedChic is not about me, but rather it’s my purpose that motivates me to continue, I once heard “If you feel like quitting, remember why you started.” I think about all the women I’m called to reach, and somehow that fuels me to get out of my pit of laziness.
And of course, close friends and family, that WON’T let me quit! I believe sometimes they’re more invested than I am lol! But it’s such a blessing to have people in your corner that are genuinely rooting for you.
6. Have you come across any roadblocks in your path to success? If so, how did you overcome them?
The month of June has been one road-block!! Anything that could’ve went wrong, went wrong this month. It’s so funny because while I felt as if everything was falling apart, a lot of things were working together at the same time. I felt like God was fulfilling many of my hearts desires in this moment as everything (I felt) was crashing down. As I am even being faced with roadblocks, I one have to remember why I started, but two; remain thankful! Even in the midst of it all I keep my sanity by being intentional to spending time with God.
7. What are some of your favorite resources or tools that you like to use for your business?
I love attending business/networking events. I have been to events in state and out of state. I use networking as a resource to gain new connections and spread more awareness to the brand. I have met tons of new people all over the state by just attending events and networking. Also, participating in vendor opportunities really helps a lot with brand awareness and sales. It’s a good time to meet connect and interact with your audience one-on-one to further share your heart about your brand.
8. Any upcoming events, projects, or services that we should look out for?
At this time, aside from a few vendor opportunities this month, no upcoming events. But if you follow us on our social media we MIGHT have a new product launching!
9. Is it safe to say that you are living in your purpose?
10. Any great reads (articles or books) that you would like to recommend to our audience?
I am not much of a reader, oops! It’s something that I desire to get better at.
11. What does success mean to you?
Reaching who you were called to touch by your purpose!
12. What advice can you give to aspiring entrepreneurs who would like to turn their dreams into realities?
Just DO IT! It’s easier said than done, but just go for it. I had a vision to start my brand 4 years prior to me actually launching it. I tell people all the time, don’t wait as long as I did- I waited out of fear. We get so consumed with how will we market the business? Who will support? How will I make money? But if you let something as little as that stop you, you’ll never get it done. So just take a HUGE LEAP of faith and go for it.
Also, write everything down.
Do your research. There is nothing Google can’t answer for you. Lol!
If it’s in your heart to do it, that’s purpose tugging at your heart-strings!
13. Where can our audience find you?
Interview by: Leading with Lee Magazine