Here's 5 Corporate Rules That You Should Apply To Your Personal Brand


1. Corporate Businesses Lead by Example


Practicing what you preach plays a huge role for those who are in leadership positions in the corporate world. Professional corporate companies benefit from hiring managerial professionals who can carry out the company’s vision and core values by leading with integrity, hard work, great communication skills, and a great work ethic. They understand that the “do as I say, not as I do” approach will lower the trust factor between the company and its clients.

So how can you apply this rule to your personal brand or business? It’s simple, practice what you preach. If you promise your customers great customer service, go above and beyond to provide them with the best service. If your business states that it is the best go to for fast turnaround regarding products and services, then you as a business owner should make sure services are completed in a timely manner. If an issue arises, communicate with your clients to inform them.


2. They Develop Systems


In the words of author and entrepreneur Melissa Hughes, “Systems are Sexy.” Have you ever been in a 9 to 5 position where you felt bored or less enthusiastic about doing the same job the same way repeatedly? Well, there’s a reason for that. Corporate companies develop systems to control the operation of the company. No one likes to do business with a company that seems to be all over the place. Systems can be electronic (i.e. software, electronic payments) and organizational (i.e. hiring process, office protocol). As an entrepreneur, systems are needed! Develop systems that best suits your company’s needs.







3. Corporate Leaders Delegate Small Tasks


Entrepreneurs, especially when starting out are the Jack and Jill of all trades. They are the owners, assistant, HR department, and everything in between. But, there comes a point in time when in order for your company to grow, you’ll have to hire someone that can assist with the smaller jobs. This includes, interns, outsourcing companies, and in-house employees. Corporate executives spend their time making money for the organization as well as building meaningful client relationships. They do not have the time to respond to every email or update the company’s logo on the website.


4. They Focus on Experience


In this case we are referring to customer experience. Most corporate businesses are focusing on providing the best experience for their customers. In addition to the products and services, companies are catering to the comfort and emotional needs of their clients. Picture entering an office to attend a meeting with a prospect that can help grow your website traffic. When you arrive, you are greeted gracefully by the receptionist and is offered a beverage. Once seated, two executives walk through the front office, but before they reach their destination, they greet you with a warm smile and firm handshake. Fast forward, you are now seated in the conference room with the prospect who can help grow your website traffic. The both of you discuss business and goals. The meeting has concluded, and the prospect has provided you with a great service that satisfies your visit. You leave the office feeling great about a winning meet and have also experienced a welcoming work environment that placed a smile on your face.


5. It’s Quality Over Quantity


Corporate and private companies aim to produce quality services. Providing quality products and services indirectly inform customers that they matter. The companies that focus on quality goods and content tend to gain their client’s trust.

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© 2020 by Leading with Lee Magazine