Meet Content Engineer and Founder of 628 Digital Design Samantha "Sammi" Williams, MS



Samantha (Sammi) is a distinguished content engineer with over twenty years of executive-level, corporate, and professional writing experience. She is also a recognized business coach and social media manager committed to supporting and building the local community.


As an astute businesswoman and serial entrepreneur, Sammi has launched several successful companies, including Sam’s Word, Melanated Business Coaching, and 628 Digital Design. Sammi is the Founder and President of the Collaboration of Minority Women Professionals (CMWP), with a mission to increase the visibility, capacity, and business profitability of professional minority women.


CMWP was started in New Haven in 2018 and has grown to be an international business resource for Black and minority women.


Sammi specializes in business writing, content development, editing, proofreading, blog/email/newsletter development, social media management, branding, graphic design, website development, maintenance, strategy, and training. Sammi is also a respected business coach and entrepreneurial advisor.


We had the pleasure of interviewing Sammi for our Women Spotlight issue.


Q. What inspired you to become a writer? And at what point did you realize you wanted to help others with your gift?

Writing came naturally to me and several years ago as I realized friends and family often came to me for writing support. Eventually, I decided to market my services to other individuals and realized it was a profitable business that was growing rapidly. I built a strong clientele base and that became Sam’s Word.

Q. How did you get started? What steps did you take to launch your business?

I hired my cousin as my Assistant, and she assisted me with creating a logo and claiming social media handles. She also helped build my website and I secured all the necessary legal qualifications to form my LLC. I then opened a business bank account and credit card account and began promoting my services on social media and word of mouth.


Read Sammi's full interview here.

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