These Two Sisters Spread Positivity Through Gift Giving. Find Out How
Diverse Gift Shop was established in 2018 by two sisters ready to make a bold statement through their products. As a new retail store, Diverse Gift Shop has already made strives to stand out. Tykeah and Tamara's brand epitomizes diversity through their products; as each item is bold and unique in its on way. "Gifts make you feel special and we love that!" Their goal is to create products not only to make you feel good about being yourself but to feel like someone was thinking of you specifically.
Q. What was the inspiration behind starting your business?
The lack of positivity we were seeing in the media (including social media), we felt like this was a great way to spread positivity. Especially in a world that can seem so divided and cold. Diverse Gift Shop is a way for us to make a statement.
Q.How did you get started? What steps did you take to launch your business?
First, we did a lot of research. We knew what we wanted our brand to stand for, but we had to do a lot of research to decide how we would effectively execute our ideas. We design each mug ourselves, so once we created the designs, we sent them to our manufacturer. We then completed our website and started to promote our brand via social media.
Q. What products or services does your business provide and who benefits from it?
We currently sale candles, coffee/travel mugs, jewelry, wall art and T-shirts. Each coffee mug and T-shirt is designed by us; so, you will only be able to get them through Diversegiftshop.com. We also create the sayings on the candles. In the future we would like to allow customers the option to add-on items such as gift boxes. This way when they receive the items all they have to do is package and give it as a gift. Everyone can benefit from our products; we make gift items to inspire everyone.
Q. What are some of the marketing techniques that you’ve taken to bring awareness and visibility to your brand?
We have taken advantage of social media to market our brand. In addition to Instagram we were featured in magazines (Fashion GXD magazine) and we were featured on a billboard in Time Square. We have also sold our products at local marketing events.