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Meet Eloria Michelle, CoFounder of Eloria Michelle Beauty & Wellness Services


Eloria Michelle, CoFounder of Eloria Michelle Beauty & Wellness services is a Brooklyn native with over 10 years of experience in the entertainment and beauty industry as a certified Make-Up Artist/Esthetician, and now Medical Program Director.  She also offers a host of beauty, wellness and personal concierge services such as On-site Full Face Airbrush, Traditional Makeup Artistry, Weight Loss Management Vitamin injections, Anti-Aging Bio identical Hormone Consultations, and Beauty & Nutritional Coaching.  She has worked on various fashion shows such as, Mercedes Benz Fashion Week, Music Videos, HBO, Oxygen Network, Viacom, Mens Magazine, Forbes, Bronze, Essence, BET, WNBA and various hair magazines and a host of charitable events. Eloria is also a trainer for Estee Lauder and works on weddings for both U.S. and international events. Her motto is "Stop Existing, Start Living," this is how she lives her life.

Q. What was the inspiration behind starting Eloria Michelle Beauty & Wellness?

I launched because of my desire to make a difference. I wanted to work with others to help move them forward in profound ways in their lives. I knew that I could offer the perspective, structure, support, guidance and honesty others needed.


Q. How did you get started? What steps did you take to launch your business?

I conducted market research, wrote a solid business plan, funded my business, picked a business location, chose a business structure and business name/mission statement. I also registered my business, got federal and state tax IDs, applied for licenses and permits and then opened a business bank account.


Q. What products or services does your business provide and who benefits from it?

My services include:

  • Makeup Application 

  • Microblading/Microshading 

  • Paramedical Makeup 

  • Permanent Makeup

  • Permanent Scar/Strech Mark 

  • Camouflage Makeup

  • Basic Anti-aging Facials 

  • Eyebrow Tinting 

  • Teeth whitening 

  • V-Steaming 

  • Weight Loss Coaching 

  • Virtual Consultations/ Tutorials 1 on 1 or Groups

  • Spa/ Pamper Parties (Mobile services only)

  • Products/ Merch coming soon

Everyone Benefits from my services and products ages 17+ up.


Q. What are some of the marketing techniques that you’ve taken to bring awareness and visibility to

your brand?

  • SEO Search Engine Optimization 

  • Ad Words

  • Ripl

  • Social media ads


Q. Have you come across any roadblocks in your path to success? If so, how did you overcome


Feeling overwhelmed was a roadblock that came when I didn’t have the proper systems. Use a coach, mentor or friend as a sounding board. Discuss the issue with them and openly share issues/roadblocks. Prayer, Selfcare and Meditation helps.



Q. Did the pandemic effect your business? If so, how?

The pandemic did effect my business for the 1st few weeks I had to adjust and pivot like the world and created virtual group 

1 on 1 sessions/classes.


Q. Based on your own experiences, what are some pros and cons of entrepreneurship?

The pros about being an entrepreneur is freedom and creating my own lane doing what I absolutely enjoy, not to mention being a solution to many problems. The cons are trying to manage work life balance, incorporating the proper self-care, burn out.

Q. What are some of your favorite resources or tools that you like to use for your business?

My favorite resources are:

  • Google ads

  • RiPL

  • Workshops

  • Seminars

  • Social media communities

  • Online forums

  • Webinars

  • Podcasts


Q. Any upcoming events, projects, or services that we should look out for?

Be sure to look out for a soft  launch for new services and products and merchandise.

Q. Is it safe to say that you are living in your purpose?

I’m Living in my purpose for sure I’m doing what truly matters to my clientele/target audience in alignment with my personal beliefs adding value to everyone that I pretty much cross paths with.

Q. What does success mean to you?

My definition of success is dedication, discipline and pivoting even when life is, happening to you against your will. #2020 

(Ie. Pandemic/Shutdown)


Q. What advice can you give to aspiring entrepreneurs who would like to turn their dreams into


  • Earn while you build.

  • Practice the golden rule

  • Never stop learning.

  • Be flexible 

  • Network like crazy.

  • Know legalities 

  • Surround yourself with likeminded individuals.


Q. Where can our audience find you?

IG: @Eloriamichelle

FB: Eloria Beauty Wellness 

& Wellness Concierge 

YouTube: Eloria Michelle

Interview by Leading with Lee 

Published: April 15, 2021

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