Brand marketing goes beyond products and services. When selling your business services, you should also sell yourself as a separate individual. This is called personal branding. Building a personal brand is essential for entrepreneurs, and those who are trying to make an impact in the corporate world because it positions you as an expert, thought-leader and expresses your personality, Remember, people buy from people.
Below I list four ways on how you can SUCCESSFULLY create a personal brand.
1. Narrow Down Your Expertise
When creating a successful brand, you must first discover what you’re great at. That means asking yourself these questions:
What am I known for?
What gifts comes to me easily?
What have I spent time mastering?
How can I pack