Starting a business can be pretty scary but fun at the same time. During the pandemic a lot of people created and started new businesses just to bring in extra income for themselves or for families! It’s hard at times when your main business has shut down and you have to dig into your ball of creative tricks to keep the bills paid and basically just to keep living! Who wants to sit at home all day watching re-runs of Girlfriends or The Parkers and getting all stressed and depressed? In reality this has happened to a lot of people who has lost their jobs and they don’t know how stuff will get paid. But the best part about it is
that if you are trying to start your own business, tap into the world of creativity and get it crackin’! For start-ups, there are so many different tips to make your business successful, but in this article, there will be only five tips shared. Get your notebook and pen ready because I am about to take you on a virtual tour in the business world!
1) Have a catchy business name!
There is more than one cooking business, more than one clothing line, more than one writing firm, so why not go all out and brainstorm some business name ideas?
The secret to making your business stand out amongst others that may have the same business as you is to make it personal! A lot of business owners and entrepreneurs started their business based on a personal situation they experienced and turned their passions or even pain to a business! How ironic is that? In your notebook or computer, answer this one question. “What am I passionate about?” Brands, businesses and even non-profits comes out of passion. If you aren’t passionate about what you are creating, then why start a business in the first place? Think about your passion and jot that down. Once you have identified what you are passionate about, it’s time to choose a name. You don’t have to rush the process because this name will stick with you for the time being and also represent you! So choose wisely yet creatively!
2) Develop your target audience!
Knowing your target audience is key to marketing your service or product to the right people. For example, if your business is a writing boutique/firm, then your target audience should be to authors, bloggers, writers, business owners, brands, entrepreneurs, etc., because those are the people that will be utilizing those writing services. A lot of brands and small businesses will be so busy with promoting their services or product that they may not have time to write a quick press release or update their website for new content. That’s where the business comes in and take over and offer the necessary writing service for that person or brand.
3) Create a website for your business!
Some businesses fail because of the lack of not having the evidence or a website where customers or potential clients can look at or buy from. It doesn’t have to be a perfectly built website, but just something that has information about you as the owner, a section for your services and products that you are selling or offering, images of your products and also where they can purchase the products from. It’s that simple! Some great websites you can check out to start your website for free are WordPress, Weebly, and Wix. All of these platforms are very good and affordable. Whatever the name of your business is, that should
be the name for your website. For instance, if your business or brand is named “Do it with Jen,” then your web address should be dotitwithjen.com. The goal is for people to know your business name without having to guess it!
4) Promote your business/brand on social media!
Promote! Promote! Promote! Once you established your business name and have a registered domain for your website, it’s time to promote your business to the world! Social media is a great place to start! There are a lot of useful and helpful groups on Facebook that gives out marketing information and how to market effectively.
5) Get a business coach!
If you are just starting out in your business, this is something you should definitely consider! They are the ones that can also help you with your marketing plan as well.
Patrice Rivers is a 9x published author, freelance writer, journalist and owner of That Riverz Gurl Brand LLC. Learn more about her brand and Patrice by visiting www.thatriverzgurlbrandllc.com