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7 Growth Strategies to Use in Business For 2022

Updated: Jan 4, 2022

[Inserts long intro here]

I like to get straight to the point sometimes :-)

1. Choose customer experience over customer service

To provide a great customer experience, a customer's interaction with your company and staff from the beginning to the end has to make them feel as if they were treated like VIPs. This means having happy employees who value customer service, having a user-friendly website and other easy-to-use automation, listening to them, reducing friction, and solving their specific problems.

Benefits are:

  • Increased customer loyalty

  • You'll receive positive reviews and recommendations

  • Greater chance of creating word-of-mouth marketing

On the other hand, customer service deals with one part of the process. For example, calling your phone company to add a line to your family plan. You received customer service from the representative but you haven't experienced anything else.

Examples of bad customer experiences are:

  • Taking too long to respond to an inquiry or taking too long to solve a problem

  • Hiring unfit employees or not training your team properly

  • Too much automation and not enough human interaction.

The solution?

Create a customer experience strategy that compliments y