"If all you're doing is marketing, you're doing it wrong. Storytelling works because you're sharing a memory or a lesson, or you're inspiring someone with your own story. Rather than just selling, you're giving something of value. Storytelling offers the opportunity to talk with your audience, not at them. People can't help but want to be a part of your story, and that's how marketing can happen the natural way." - Laura Holloway
1. Sharing Your Story Builds Trust.
Not only is storytelling great for marketing, but it also builds trust between you and your tribe. People love to engage with or buy from businesses they can relate to. Sharing your success story can enlighten your target audience in an emotional and motivating way. This is a great way to successfully build the Know-Like-Trust factor.
“Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to” - Bobby Berk
2. Sharing Your Story Humanizes Your Brand.
When starting as a new business owner, it can be difficult as consumers are skeptical about giving money to new businesses. When you sell your products and services with a story, it separates you from the bots and frauds, and it makes potential clients FEEL & WANT what you have to offer.
3. Sharing Your Story Validates Who You Say You Are.
In the words of rapper Jay-Z “We don’t believe you, you need more people” Start sharing your story on platforms other than your own. Get influencers to start speaking about your brand and have them re-post your content on their social media platforms. Most people are natural followers so when they see someone that they perceive to be successful or valuable post something about your company, they will further investigate what your brand is about.
Brand storytelling isn't going away anytime soon. Especially since people are more purpose and values-driven nowadays. If you need help with coordinating your success stories or need help knowing how to incorporate them into your marketing, click here to get started.
Written by: Lee Kenielle Whetstone, Founder and EIC, Purpose Coach, and Brand Strategist