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One of the many ways to increase sales and leads in your business is to bring awareness to your brand. In order to attract clientele, people have to know that you exist. Below are four ways to help you get started.
1. Collaborate.
Partner with brands and businesses that have similar or the same target audience as you. The goal of collaboration is to attract more visibility to your business, bring in revenue, and of course have a chance to build great relationships with other brands.
2. Guest Blog.
Guest blogging on someone else’s platform allows you to showcase your expertise on specific topics and events. As a result, this will validate who and what you are to a larger audience rather than your local market, especially if you are just starting out.
3. Promote Your Story.
Sell your products and services with a story. Make your potential clients feel and want what you have to offer. They should find a solution to thier problems in your brand message. Remember, people buy from people.
4. Create a media campaign.
If you are launching, re-launching, or simply want to create brand visibility for your business, create an effective media campaign. Get featured in publications (both paid and unpaid) that has the same audience as you or an audience that you want to acquire, use SMART goals, have a media budget, and create key messaging points for the campaign.
If you need assistance with your brand's visibility, join Leading with Lee's 6-week Marketing & Media Accelerator. And because August is National Black Business Month, we are offering the program at a special rate unit August 31st. Join now.
Written by: Lee Whetstone, Founder & EIC, Purpose and Brand Marketing Coach