Dr. Gary Chapman discovered the groundbreaking concept of the 5 Love Languages. They are: Words of Affirmation; Acts of Service; Receiving Gifts; Quality Time; and Physical Touch. Many use these in the relationship world to help guide them while dating and/or being in a committed relationship. But have you ever thought about applying these love languages to your business? You’re in love with your business, right? It’s your passion and dream, right? Then why not nourish it as you would in a dating relationship?
I found in my singleness that acknowledging these languages create more intentional connections for me. So I thought about how this can also transition into the world of business. So here it goes:
Words of Affirmation: It’s amazing to hear bae say encouraging words to you. But you can also do this yourself in your business. Whether you write the affirmations on sticky notes, canvases, have it framed or etc; write out your business affirmations and say them out loud daily. Some of my favorite business affirmations are: “Money flows to me naturally.”; “I attract positive collaborations and revenue.”; and “There is an opportunity in everything that I come in contact with.”
Acts of Service: Your business deserves acts of service too. Show your love for your business by ordering more business cards, updating your website, enhancing your email marketing services or even updating your social media pages with new, professional media templates. Show your business that you love it and others will see/feel the same love. If your audience sees that you put a lot of effort or acts of service into your business, then that will attract them to you.
Receiving Gifts: As a business owner you may collaborate with other entrepreneurs. You may sign up for someone’s email subscription or private membership group to receive deals on growing your business. Accept those gifts and use them wisely. For example, I am a member of India Lindsay’s Marketing Mayhem group on Facebook. Each day I note the examples, advice and techniques to pour into my businesses.
Quality Time: Ah yes, quality time! It’s so important. You have to make time for your business. I get it; you’re still working a 9-5 so you’re busy but that means that you may need to stay up until midnight to grind for your business before going to bed. Maximize your time to give quality input into your brand. Your quality time equals your quality brand and sets you apart from other businesses. Make the time to make the revenue. Go the extra mile for your dream.
Physical Touch: I know that COVID has put a damper on some things but being out there with your audience physically is a must. Whether it’s a speaking engagement, vending event, interview or etc; your audience has to physically see and interact with you. Shake hands, thank people, autograph books, build rapport with media platforms and more. Your presence gives that extra physical touch for your brand that your audience needs. It’s necessary for your audience to be able to connect a face to your brand. You have to come from behind your website and social media to be authentic with your audience.
These 5 Love Languages will definitely help your brand grow and go further. Adding that extra love in your business will make you even more unique as you manifest your dream. Go hard for your brand because no one else will if you don’t.
Writer, C. Scott, is a mother of one; author, social worker, early literacy interventionist and entrepreneur. Follow her on Instagram as @curls_coils and @mysweettealife.