From Press to Profit: How to Actually Leverage Your Media Features

Getting featured in the media is one of the most powerful ways to grow your brand. Whether it’s a digital magazine, podcast interview, or industry blog, media exposure gives entrepreneurs a chance to share their story, showcase expertise, and build credibility.

But here’s what many don’t realize: a media feature alone doesn’t guarantee more clients, sales, or opportunities.

Too often, entrepreneurs, especially purpose-driven Black women and BIPOC business owners get excited about their press feature, post it once on Instagram, and then move on. The result? No leads. No new revenue. Just a temporary boost in likes.

The truth is, visibility without strategy is just noise. To turn your media feature into a long-term business asset, you need a plan to leverage it.

Here are three strategies that will help you maximize your media exposure and transform it into lasting impact:

1. Turn It Into Evergreen Content

Your feature isn’t just a one-time announcement, it’s proof of your credibility. Break it down into multiple formats:

• Share short video clips or reels about what you discussed.

• Create carousel graphics with key takeaways.

• Use quotes from your feature in your email marketing.

  
  

This positions you as a thought leader and keeps your visibility working for you long after the original publication date.

2. Use It in Your Sales Process

Don’t let your feature sit in the background, make it part of your sales toolkit. Add the link to your website, your proposals, or your pitch deck. Mention it in discovery calls. Media features build authority, and authority shortens the sales cycle. When potential clients see that a credible platform has highlighted your work, it reinforces that you’re a trusted expert.

3. Pair It With a Clear Call to Action

A feature without direction is a missed opportunity. Don’t just share that you were published, connect it to your business goals.

• Invite readers to book a consultation.

• Encourage them to download your free guide.

• Direct them to join your email list.

  
  

Visibility is important, but visibility with intention is what actually drives results.

From Being Seen Once to Being Seen With Purpose

This is exactly why I created Leading with Lee—to give entrepreneurs a platform that not only shares their story but also equips them with tools to monetize their visibility.

Through our Seen On Purpose package, we go beyond the spotlight. You’ll receive:

• A custom digital feature on our platform

• A 30-minute marketing strategy call with me, Lee—Founder & Editor-in-Chief

• Actionable next steps to transform your media presence into consistent impact and opportunities

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Because being seen is great. But being seen with strategy? That’s legacy-building.

Ready to turn your media moment into momentum? Explore the Seen On Purpose package.

Article by: Lee K. Whetstone, Purpose and Brand Marketing Coach, Founder & Editor-in-Chief